Moy Park
One of the top 15 food companies in the UK, Moy Park is Northern Ireland’s largest private sector business and one of Europe’s leading poultry producers. They supply branded and own label chicken products to leading retailers and foodservice providers throughout the UK, Ireland and Europe and are the industry-leading manufacturer of organic, free-range and higher welfare chicken.
The ask: To work alongside Moy Park’s advertising agency, AV Browne, creating regular content for a series of marketing campaigns for billboard, print media, TV and online.
Our response: Working closely with a senior art director from AV Browne, we have brought their creative vision to life. We use several different approaches, depending on the scale and nature of the shoot. For recipe shoots, for instance, we can create a variety of kitchen environments quickly and easily by adapting sets in our Belfast Studio. This allows us to capture several angles at once and fully control the environment, including lighting. It also allows easy switching from video to stills. Video footage is used in social media campaigns and still images for online and outdoor advertising.
For TV content we upscale the crew, cast, equipment and locations and organise casting, locations, permits, props, wardrobe and all the other elements required to create the high- quality content that fulfils the brief. Over the years, North Harbour has built up a large network of experts, from food stylists to location scouts, to call on when required.
The challenges: Moy Park require content for all marketing channels and we have to make sure that everything we film and photograph works in different formats. For example, a recipe video must work in a square format for Facebook feeds, portrait for Instagram stories and landscape for online or TV. For stills, it’s portrait for an AD Shell and landscape for a billboard. This has to be constantly accessed during a shoot and scenes are often reshot to accommodate.
The result: Following from the success of the online content we are now producing TV content for Moy Park, most recently 10 second idents for the Rare Breed TV show. We fully produce the TV ads, from location scouting and casting to filming and post production.